A New Approach to Club Basketball

South Shore Crush is a new approach to club basketball, offering boys and girls an opportunity to build life and basketball skills in a way that is affordable, accessible, and focused on individual growth on and off the court.

Proudly Sponsored By:

Who We Are

South Shore Crush, founded in 2020, is a club basketball program playing its league and tournament season each spring and summer. We formed a 14U girls team to start. In 2022, we will be offering boys and girls high school teams, accepting players who will be freshmen, sophomores, juniors or seniors in 2022-23. While we are proudly based in Milwaukee’s South Shore, players come from across the area, and we welcome anyone looking for an affordable and accessible opportunity to build their child’s life, and basketball, skills in the offseason.

We are different! See how below.

April 30 Update: We are still looking for girls players! Fill out our contact form to learn more.

Why Crush?


Cost will not be a barrier to playing for Crush. Our fee is a fraction of the $500, $1,000 or more many programs charge. Our valued sponsors help keep costs low, paying for tournaments, uniforms and more.


We will do our best to accommodate players of all skill levels, while remaining as competitive as possible on the court. You can do both. As long as your daughter or son is willing to learn, she has a chance to play for Crush. 

The Right Focus

We build life and basketball skills with Crush, in that order. Teamwork, leadership, work ethic, resiliency, mental toughness, adaptability — we work with our girls and boys daily on these traits. Doing so makes us a better basketball team .. and makes our players better people. 


At Crush we bring positive energy as coaches, and ask our players to do the same. We are here to help our kids gain confidence in their skills and abilities, not tear them down. 

Playing Time

We hear it all the time: You sign up your child to play, and they watch from the bench. How does that help them get better? For Crush, we will take no more than 10 players to a tournament, and if your daughter or son is chosen — assuming she or he has adhered to our player contract — she or he will play in both halves of each game. In a three-game tournament, each player will start at least once.

Learning Culture

Surround yourself with smart people, and learn from them. That is a life lesson we teach our players, and it’s one we embrace with Crush. Our coaches deliver on that promise. We also regularly bring in local high school varsity coaches — like South Milwaukee Coach Jim Grassl in the photo — to help us out with complimentary skills clinics.

Contact: Erik Brooks | southshorecrush@gmail.com | Mobile: 414-651-1105